Our Principles
Kirei Guide operates as an information directory, mindful of Japan’s Medical Advertising Guidelines (医療広告ガイドライン). The rules below govern everything published on this site.
1. No Rankings or Superlatives
We do not rank clinics, award scores, or use terms like “best” or “No. 1.” Clinics are listed alphabetically within each area.
2. Facts from Official Sources
Profiles summarize what clinics publish in their own official materials. We do not add claims about treatment effectiveness, safety, or outcomes, and we do not publish patient testimonials.
3. Paid Placements Are Labeled
Paid “Featured” placements are always identified as such. Payment affects placement visibility only — it does not change profile content and does not constitute an endorsement of medical quality.
4. Corrections and Removal
Clinics may request corrections or removal of their profile at any time via our contact page. Verified corrections are applied promptly; removal requests are honored without conditions.
5. Not Medical Advice
Nothing on this site is medical advice. Suitability, risks, and aftercare should be discussed with a licensed physician before any procedure.